Reality TV is a Force to be Reckoned With
Recently, there have been a lot of articles stating that at least 50% of all TV shows created in Hollywood are reality shows. That’s pretty impressive alone, but here are some even more interesting statistics:
TELEVISION - from Nielsen Media Research
Top 10 TV Programs - Regularly Scheduled - 2006
|
Rank
|
Programs
|
Network
|
Rating
|
|
1
|
AMERICAN IDOL-TUESDAY |
FOX
|
17.7
|
|
2
|
AMERICAN IDOL-WEDNESDAY |
FOX
|
17.2
|
|
3
|
DANCING WITH THE STARS |
ABC
|
12.7
|
|
4
|
CSI |
CBS
|
12.0
|
|
5
|
DANCING W/STARS RESULTS |
ABC
|
11.4
|
|
6
|
NBC SUNDAY NIGHT FOOTBALL |
NBC
|
11.1
|
|
7
|
CSI: MIAMI |
CBS
|
10.3
|
|
8
|
DESPERATE HOUSEWIVES |
ABC
|
10.2
|
|
9
|
HOUSE |
FOX
|
10.0
|
|
10
|
DEAL OR NO DEAL-MON |
NBC
|
9.8
|
|
10
|
WITHOUT A TRACE |
CBS
|
9.8
|
Source: Nielsen Media Research. Note: Data from Dec 26, 2005 - Dec 17, 2006.
Household Ratings include Live and Same Day timeshifted viewing.
So it’s clear that reality shows top the popularity charts for TV these days. And even more clear is the fact that companies are seeing the trend and using reality shows for product placement. Check this out:
Top 10 Programs: Product Placement, Broadcast Network TV - 2006
|
Rank
|
Programs
|
Network
|
Occurrences
|
|
1
|
AMERICAN IDOL | FOX | 4086 |
|
2
|
AMAZING RACE | CBS | 2790 |
|
3
|
EXTREME MAKEOVER HOME EDITION | ABC | 2701 |
|
4
|
THE BIGGEST LOSER | NBC | 2405 |
|
5
|
AMERICAS NEXT TOP MODEL | CW | 2309 |
|
6
|
HELLS KITCHEN | FOX | 1909 |
|
7
|
THE APPRENTICE | NBC | 1831 |
|
8
|
KING OF QUEENS | CBS | 1742 |
|
9
|
ROCK STAR SUPERNOVA | CBS | 1609 |
|
10
|
BIG BROTHER 7 | CBS | 1591 |
Source: Nielsen Product Placement. Note: Data from Jan 1 - Dec 12, 2006
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POSTED IN: Big Brother, Dancing With the Stars, Extreme Makeover: Home Edition, Hell's Kitchen, Reality Ratings, Reality TV News, Rock Star, The Amazing Race, The Apprentice, The Biggest Loser
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